Assoc. Prof. Dr. Bui Thi Mai Hoai is a distinguished academic with 30 years of experience in Sustainable Finance, Management, and Public Policy. As the Director of the Institute of Sustainable Finance at UEH, she has played a pivotal role in advancing interdisciplinary education and research. She is the founder of Vietnam’s first Master’s Program in Sustainable Business and Environmental Management. Her extensive research and consultancy work in sustainable development have made significant contributions to both academia and practice.